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Edité par McGraw-Hill Book Co Ltd, 1997
ISBN 10 : 007114255XISBN 13 : 9780071142557
Vendeur : Book Haven, Wellington, WLG, Nouvelle-Zélande
Livre
Hardback. Etat : Good. Sixth Edition Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. A talented new coauthor, Thomas Madden of the University of South Carolina, Columbia, has been added to the team. Discussions of such important areas as market segmentation, quality, customer service, brand equity, sales promotion, direct marketing, and database marketing have been substantially strengthened. The majority of minicases, which conclude each chapter are new and involve current, high-interest subjects. No DJ; heavy. 463 pages.
Edité par McGraw - Hill, New York, 1997
ISBN 10 : 007049097XISBN 13 : 9780070490970
Vendeur : Books@Ruawai, Kaipara District, Nouvelle-Zélande
Livre
Soft cover. Etat : Fair. International Edition, Sixth Edition.
Edité par McGraw-Hill/Irwin, 1996
ISBN 10 : 007049097XISBN 13 : 9780070490970
Vendeur : Irish Booksellers, Portland, ME, Etats-Unis
Livre
Etat : Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book.
Edité par McGraw-Hill/Irwin, 1996
ISBN 10 : 007049097XISBN 13 : 9780070490970
Vendeur : The Book Spot, Sioux Falls, SD, Etats-Unis
Livre
Hardcover. Etat : New.
Edité par McGraw-Hill College, 1996
ISBN 10 : 007049097XISBN 13 : 9780070490970
Vendeur : Revaluation Books, Exeter, Royaume-Uni
Livre
Hardcover. Etat : Brand New. 6th edition. 463 pages. 9.50x7.50x1.00 inches. In Stock.
Edité par McGraw-Hill/Irwin, 1996
ISBN 10 : 007049097XISBN 13 : 9780070490970
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Livre
Etat : Acceptable. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.