Sweet Dreams: The Story of Green & Blacks - Couverture souple

Green & Black's is undoubtedly one of the best-known brands in the food world, and is one of the very few to be feted both for its quality and for its ethical credentials. The chocolate has everything: it's wickedly delicious, it's luxurious. Yet it is also good for the planet -- and good for the people who produce it. No other brand has done more to turn the world on to organic and fair trade production -- creating a blueprint for sustainability that's practical and viable.

Green & Black's was launched in 1991 by Craig Sams, an ex-hippy organic wholefood pioneer, and his journalist wife, Josephine Fairley. In Sweet Dreams the couple tell their story, revealing how the first taste of 70% organic chocolate inspired them to set up a company on a shoestring, then go on to turn it into an internationally renowned, award-winning brand, and multi-million pound business. En route, they candidly describe early ups and downs and false starts, chronicle their work with cacao farmers in Belize and the development of the first ever Fairtrade-marked product, Maya Gold, and talk about the challenges of running a successful ethical company in a cut-throat world. Both inspiring and entertaining, Sweet Dreams shows what is possible when you decide to tear up the rule book and follow your instincts. (And your tastebuds...)

Green & Black's is undoubtedly one of the best-known brands in retail, and is one of the very few to be fêted both for its quality and for its ethical credentials. The chocolate has everything: it's wickedly delicious, it's luxurious, and yet it is also good for the planet, and good for the people who produce it. No other brand has done more to convince the world that Fairtrade and organic methods of production are not only desirable alternatives to the norm, they're also extremely practical and viable.

Green & Black's was launched in 1991 by an ex-hippy organic wholefood pioneer, Craig Sams, and his journalist wife, Josephine Fairley, with virtually no cash. From those tentative beginnings, it has grown into an internationally renowned $100 million brand. In Sweet Dreams Craig and Josephine will share the adventure of Green & Black's, and include marketing and business insights they picked up along the way. Sweet Dreams will be a must-read for anyone who has dreamed about leaving the rat-race and striking out on their own, and will provide a blueprint for the new generation of ethically minded entrepreneurs.