Bright Marketing: Why Should People Bother to Buy from You? - Couverture souple

Why should people bother to buy from you when they can buy from the competition? What makes your business different from the rest? We live in a world where everything claims to be better and yet everything seems to be the same. Bright Marketing argues that in a world full of mediocrity it only takes a 5% difference from the competition to stand out. Based on a series of award-winning workshops, Bright Marketing highlights how it is not possible to not communicate and shows how your business always is communicating; how everything you do communicates something to the customer. The book goes on to help you decide what it is that you wish to be communicating, and to be clear about who you want to be communicating with and what the message is that you want them to receive. In a today s increasingly competitive marketplaces, people have a choice. They can buy from the 'me too' mediocrity or they can buy from the market leaders. Whether you trade locally, regionally, nationally or internationally, Bright Marketing can help you look at your business through the eyes of your customer and put yourself ahead of the competition.

Robert spent five years running training and consultancy programmes for entrepreneurial businesses. Running his own consultancy since 1998, he is one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.