L'édition de cet ISBN n'est malheureusement plus disponible.
Afficher les exemplaires de cette édition ISBNLes informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure.
Fully updated to reflect the latest developments in e-marketing, Marketing the eBusiness, Second Edition unpicks the challenges of e-marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. This updated edition features coverage of such emerging topics as:
Mobile marketing
Social networking and blogging
E-segmentation
Customer relationship marketing online
Providing a new approach to the subject matter, this book analyses the benefits of e-marketing as a tool for improving efficiency and effectiveness rather than promising business revolution. Written in a student-friendly style and fully enhanced with such pedagogical features as topic maps, boxed examples and discussion questions, the book is ideal for use by students.
Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK.
Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Frais de port :
EUR 17,60
De Royaume-Uni vers Etats-Unis
Description du livre Hardcover. Etat : New. N° de réf. du vendeur 6666-TNFPD-9780415965002
Description du livre Etat : New. PRINT ON DEMAND Book; New; Fast Shipping from the UK. No. book. N° de réf. du vendeur ria9780415965002_lsuk
Description du livre Etat : New. N° de réf. du vendeur ABLIING23Feb2215580209698
Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Lisa Harris is a Senior Lecturer at the University of Southampton School of Management, UK. Charles Dennis is a Senior Lecturer of Marketing and Retail Management in the Brunel Business School at Brunel University. N° de réf. du vendeur 594678920
Description du livre HRD. Etat : New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780415965002
Description du livre Hardcover. Etat : Brand New. 2nd edition. 341 pages. 9.25x6.25x1.00 inches. In Stock. N° de réf. du vendeur __0415965004
Description du livre HRD. Etat : New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. N° de réf. du vendeur L1-9780415965002
Description du livre Etat : New. N° de réf. du vendeur I-9780415965002
Description du livre Hardcover. Etat : Brand New. 2nd edition. 341 pages. 9.25x6.25x1.00 inches. In Stock. N° de réf. du vendeur x-0415965004