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Afficher les exemplaires de cette édition ISBN'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening Standard
Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times?
This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.
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Description du livre Etat : New. N° de réf. du vendeur 30455444-n
Description du livre PAP. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9780349123790
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Description du livre Paperback. Etat : new. Paperback. 'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening StandardLow-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age. Britain's favourite intelligent broadcaster explores why lying is so rife - and why we all think we can get away with it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780349123790
Description du livre paperback. Etat : New. Language: ENG. N° de réf. du vendeur 9780349123790
Description du livre Etat : New. pp. 384. N° de réf. du vendeur 26378063644
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Description du livre Etat : New. pp. 384. N° de réf. du vendeur 385840323
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Description du livre Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. Britain's favourite intelligent broadcaster explores why lying is so rife - and why we all think we can get away with it. N° de réf. du vendeur B9780349123790