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Description du livre Hardcover. Etat : New. Product DescriptionFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world. -Michael LewisAmazon.com Review"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron HoganFrom Publishers WeeklyThe premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, t. N° de réf. du vendeur DADAX0316316962
Description du livre Etat : New. Brand new, pristine condition book offering a fresh and immersive reading experience, ready to captivate any reader from the very first page. N° de réf. du vendeur 1093
Description du livre Hardcover. Etat : New. N° de réf. du vendeur BK1805
Description du livre Paperback. Etat : NEW. International Edition, Paperback, Brand New, Same author , ISBN and Cover image may differ. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. N° de réf. du vendeur US_9780349113463
Description du livre Hardcover. Etat : New. Etat de la jaquette : New. Eighth Printing. Book and DJ NEW. NO notes or ANY markings. NEW DJ not price clipped ($24.95) ; 279 pages. N° de réf. du vendeur 64803
Description du livre Hardcover. Etat : new. N° de réf. du vendeur 9780316316965
Description du livre Etat : New. Brand New. N° de réf. du vendeur 9780316316965
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Description du livre Hardback or Cased Book. Etat : New. The Tipping Point: How Little Things Can Make a Big Difference 0.84. Book. N° de réf. du vendeur BBS-9780316316965
Description du livre Etat : New. N° de réf. du vendeur 12414-n