So, You Want to Start a Business?: 8 Steps to Take Before Making the Leap: 8 Steps to Take Before Making the Leap - Couverture souple

"Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way." --JEFF ZEIGLER, CEO, TechTurn, Austin, TX "When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place." --KORY BAILEY, Owner, Creative Counterpart Build the Successful Company You've Always Wanted to Own! * Avoid the 8 disastrous operational mistakes that kill new businesses * Walk step-by-step through the entire process of building a winning business * Master 55 amazingly simple rules of business success * For every entrepreneur and potential entrepreneur...no previous business experience necessary! *Launch the winning business you've always wanted!or make more money in the business you've already started! More than 5,000,000 new businesses are started each year!but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 "killer mistakes" that cause most business failures--and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives. Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You'll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth. Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There's nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true--starting right now. What really makes a successful entrepreneur?