Pop - Couverture rigide

Coca-Cola is the world's best-known brand, and perhaps the most quintessentially American one: a beverage with no nutritional value, sold variously as a remedy, a tonic and a refreshment. The story of Coca-Cola is also a tale of carbonisation, soda fountain shops, dynastic bottling businesses, and ultimately, globalisation and billion-dollar promotional campaigns.

New York Times reporter Constance L. Hays examines the 119-year history of Coke - a story of opportunity, hope, teamwork and love as well as salesmanship, hubris, ambition and greed.

Praise for POP:

'Constance Hays has written a lively account of how the company reached this global status...and an even more detailed account of how, in the late 1990s, it seemed to lose its way' Sunday Times

'Coca-Cola no longer bestrides the world as it once did. The glory days are over...The chain of events that led to this situation is nicely chronicled...in this entertaining and well-researched book...Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book' Sunday Telegraph

'Colourful and timely...Constance Hays has produced a well researched and objective account of...a business that now sells enough Coke to build a stack of crates that would almost reach Mars' Daily Telegraph

'She tells us about the important stuff - the brand...What Hays teaches us in this painstakingly researched book is simple: "It wasn't only about the taste...It was about hearbreak"' New Statesman

"Constance Hays has written a lively account of how the company reached this global status-and an even more detailed account of how, in the late 1990s, it seemed to lose its way." (The Sunday Times)

"Coca-Cola no longer bestrides the world as it once did. The glory days are over-The chain of events that led to this situation is nicely chronicled-in this entertaining and well-researched book-Anyone interested in the rise and fall of great corporations - and especially the people trying to run them - will learn a lot from this book." (The Sunday Telegraph)

"Colourful and timely-Constance Hays has produced a wellresearched and objective account of-a business that now sells enough Coke to build a stack of crates that would almost reach Mars'" (The Saturday Telegraph)