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Biographie de l'auteur :
Faith Popcorn is an acknowledged top forecaster of consumer trends, and a key advisor to many Fortune 500 companies. She is the founder of Faith Popcorn's BrainReserve, a New York-based marketing consultancy whose clients include Bell Atlantic, BMW, Cigna, GE Capital, Hasbro, IBM, Lipton, McDonald's, Nabisco, and Procter & Gamble. She is also the author of the national bestseller The Popcorn Report and co-author of the national bestseller Clicking. An internationally known speaker on consumer trends, Popcorn lives in New York City and Wainscott, NY, with her daughter, g.g.
Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.
Présentation de l'éditeur :
Lys Marigold was BrainReserve's Creative Director for twelve years and is the mother of five-year-old Sky Qi. She co-created The Popcorn Report and co-authored Clicking. When she's not winging the globe from Petra, Jordan, to Beirut, Lebanon, to Istanbul, Turkey, to Shanghai, China, fulfilling her passion for archaeology and travel, she resides in East Hampton, NY, and occasionally New York City. She's currently at work on three books: Ancient Games, The Art of Change, and The Homelife of Slugs.
If men and women are different, why do we market to them the same way? Today, women make 80 percent of all purchasing decisions. The time has come, says Faith Popcorn, author of The Popcorn Report and Clicking, two bestselling books on consumer trends, for businesspeople everywhere to realize that you can't succeed in business without successfully marketing to women.
Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorn's prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolution--a trend that will redefine the way companies create profitable and lasting relationships with their key consumers: women. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.
Whether you make cornflakes or concrete, pillows or pixels, women should be your chief target. Popcorn's prediction: within a decade, the companies that do the best job of marketing to women will dominate every significant product and service category. Popcorn calls this EVEolution--a trend that will redefine the way companies create profitable and lasting relationships with their key consumers: women. Using business case studies, cultural signals, statistical data, and in-depth interviews with CEOs, entrepreneurs, and consumers, Popcorn presents the eight essential truths about marketing to women.
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- ÉditeurHarperCollins Business
- Date d'édition2002
- ISBN 10 0007107153
- ISBN 13 9780007107155
- ReliureBroché
- Nombre de pages304
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Eveolution
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EVEolution: The Eight Truths of Marketing to Women
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Description du livre Paperback. Etat : Very Good. EVEolution: The Eight Truths of Marketing to Women This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780007107155
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EVEolution: The Eight Truths of Marketing to Women
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